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For women in Western culture, a very common attitude is that thinness is beauty. However, we focus this chapter on how the media convey messages about body weight and shape ideals. There are different aspects of appearance about which the media can convey beauty ideals, including hair, skin, and facial features. One of the ways in which they do so is through the common use of very thin and attractive models in print and other media, often termed the ‘thin ideal’, which communicate the way that people believe they should look in order to be attractive and desirable to others. The mass media play a critical role in people’s self‐image by informing and reflecting what people consider to be beautiful or attractive. This chapter examines the role of the mass media in the perception of beauty ideals and how those ideals, in turn, affect individuals’ behavior and well‐being.
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This is an emerging area of research that is of high relevance to researchers and clinicians interested in body image and appearance concerns. Social media are more interactive than traditional media and the effects of self‐presentation strategies on perceptions of beauty have just begun to be studied. Finally, we review what is known about the role of social media in impacting society’s perception of beauty and notions of idealized physical forms. Rather than simply being passive recipients of unrealistic beauty ideals communicated to them via the media, a great number of individuals actually seek out idealized images in the media. magazines and music videos) affect perceptions of beauty and appearance concerns by leading women to internalize a very slender body type as ideal or beautiful. There is a strong support for the idea that traditional forms of media (e.g. We summarize the research literature on the mass media, both traditional media and online social media, and how they appear to interact with psychological factors to impact appearance concerns and body image disturbances. This chapter analyses the role of the mass media in people’s perceptions of beauty.